Our Vision and Mission


Be the world's leading open idea-exchange platform for the discovery and standardization of business metrics.


To inspire a culture of data-driven leadership based on data trust by providing the most complete, high quality dictionary for metric definitions, formulas, and benchmarks, curated and supported by industry experts.

Guiding Principles

We value quality and timeliness of metric definitions
We strive to include benchmarks wherever possible (on ratios and rates)
We are opinionated about metric definitions and calculations
We respect each other's domain expertise
No one metric is owned by a contributor. A metric can have multiple contributors.
We collaborate in a vendor agnostic way (Klipfolio, dbt Labs, others…)