Account Impressions

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Account Impressions

Account Impressions counts the total number of times posts or ads from an account has been viewed by social media users. This count includes multiple views from the same user.

Account Impressions Formula

ƒ Count(Account Impressions)

How to calculate Account Impressions

On Instagram, a post is viewed 500 times in one day. The account that posted this content therefore has an Account Impressions count of 500 for that day.

Start tracking your Account Impressions data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Account Impressions instantly.

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How to visualize Account Impressions?

You can use a summary chart to visualize your Account Impressions data by comparing the current value to a previous time period.

Account Impressions visualization example

Account Impressions


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vs previous period

Summary Chart

Here's an example of how to visualize your current Account Impressions data in comparison to a previous time period or date range.
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Account Impressions


Measuring Account Impressions

More about Account Impressions

Most business accounts on social media try to grow post impressions because this increases the account’s visibility and the ability to convert traffic to followers or paid customers. Tracking Account Impressions is a great way to understand how often an account’s posts are being viewed.

Account Impressions is the total number of views that posts or ads posted by a single account have collected. This is often used on social media platforms to measure how popular an account’s content is and can also be used to measure the effectiveness of ads.

While Account Impressions can be a useful metric to track engagement, it is better to track it alongside other metrics such as Profile Views and Account Reach. Posts or ads displayed in a user’s feed contribute to Account Impressions even if the user does not interact with them. Therefore, to understand the true value of an account’s content, it is crucial to track multiple metrics including Account Impressions.

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